Digital loyalty cards made simple
Run a digital loyalty scheme your customers actually use. They collect stamps by scanning their Apple or Google Wallet pass, or tapping a Cuppacard Tag. Start free with up to 15 monthly active users.
- Free forever plan available
- No setup fees or contracts
- Set up in under 5 minutes

Everything a small business digital loyalty scheme needs
Digital loyalty cards for small businesses, without the setup fee, the contract, or the app nobody downloads.
Loyalty analytics that show who's coming back
Stamps, redemptions and repeat visits, in one dashboard
Loyalty analytics that show who's coming back
Stamps, redemptions and repeat visits, in one dashboard
Your loyalty analytics show how many stamps went out this week, how many cards got redeemed, and which of your customers have stopped coming in. No spreadsheet needed.
Digital loyalty cards that live in the phone
Apple Wallet and Google Wallet, no app to download
Digital loyalty cards that live in the phone
Apple Wallet and Google Wallet, no app to download
Your digital loyalty card sits next to their boarding passes and bank cards, so it's there when they're at the counter. Nobody has to download anything, and you can keep handing out paper cards alongside it while people switch over.
Tap an NFC tag to collect a stamp
One NFC tag by the till does the whole thing
Tap an NFC tag to collect a stamp
One NFC tag by the till does the whole thing
A customer taps their phone on the Cuppacard Tag and the stamp lands on their card. It takes about two seconds, so it doesn't hold up the queue on a Saturday morning.
Push notifications that nudge quiet customers
Push a message straight to the card in their wallet
Push notifications that nudge quiet customers
Push a message straight to the card in their wallet
Send an offer to everyone one stamp from a free coffee, or to people who haven't been in for a month. Customers on the Cuppacard app get it as a push notification, not as another email they'll ignore.
A loyalty scheme with your rules
Any number of stamps, any reward you like
A loyalty scheme with your rules
Any number of stamps, any reward you like
Buy nine get the tenth free, a free pastry at five, a discount on Tuesdays. You decide the rule and can change it later without reissuing anyone's card.
Custom branding, so it looks like your shop
Your logo, your colours, your wording
Custom branding, so it looks like your shop
Your logo, your colours, your wording
We set the card up with your branding before you go live, so what customers see in their wallet reads as your shop rather than ours.
Takes about five minutes
Free for your first 15 regulars
A complete digital solution for independent shops
Custom-branded digital loyalty cards that sit in your customers' Apple or Google Wallet, and a dashboard that tells you who is using them. Three steps to get going:
01
Sign up
Tell us your shop name and what the reward is
02
We build your card
We put your logo and colours on it and send it back for you to check
03
Start stamping
Put the tag on the counter and your regulars collect stamps from day one
Loyalty analytics for your shop
Log in from any browser to see how your digital loyalty scheme is doing: stamps given out, rewards claimed, and how many customers came back this month.
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02
Run your loyalty program from one screen
Issue a card, change the reward, or look up a customer without hunting through menus.
It works on the shop laptop and on your phone, which is where you'll actually check it.
Live numbers on your digital loyalty scheme
Your business dashboard shows stamps, redemptions and returning customers as they happen.
So you can tell whether the reward you picked is actually bringing people back in.
One tag, by the till
No credit card required
Two ways, and you can use either. With a Wallet pass, the loyalty card sits in their Apple or Google Wallet and there's nothing to download. With the Cuppacard Tag, they tap their phone on the NFC tag by your till using the Cuppacard app, which also unlocks push notifications.
Nothing to cancel later
No setup fee, no contract
Simple Pricing for Every Business
Start with our free digital loyalty card system. Perfect for small businesses looking to reward customer loyalty without any upfront costs.
£0 /month
Free Cuppacard Plan
Includes all features of Cuppacard for small businesses
Up to 15 monthly active users
- Create a custom Loyalty Scheme
- Showcase your store on the Cuppacard App
- Customer Insights
- Custom Branding Strategy
- Exclusive Support
- Advanced Customer Insights
- Create Custom Offers
£10 /month
Cuppacard Plan
Includes all features of Cuppacard for growing businesses
Up to 50 monthly active users
First month free!
- Create a custom Loyalty Scheme
- Showcase your store on the Cuppacard App
- Customer Insights
- Custom Branding Strategy
- Exclusive Support
- Advanced Customer Insights
- Create Custom Offers
£20 /month
Cuppacard Pro
Includes all features of Cuppacard for larger businesses
51+ monthly active users (unlimited)
First month free!
- Create a custom Loyalty Scheme
- Showcase your store on the Cuppacard App
- Customer Insights
- Custom Branding Strategy
- Exclusive Support
- Advanced Customer Insights
- Create Custom Offers
Custom requirements? Contact us — we're happy to help.
Multiple stores? £10/store for unlimited users.
Why choose our free digital loyalty card system?
Start building customer loyalty today with our free loyalty card platform. No setup fees, no monthly costs for small businesses. Perfect for cafes, restaurants, retail stores, and service businesses looking to implement a digital loyalty program.
Contact
Get in touch
Questions about pricing, a demo, or whether Cuppacard fits your shop? Drop us a line and a real person will get back to you.
hello@cuppacard.com




